Digital Marketing Trends 2017

We are already a week into the new year, and whilst we have many key things to remember from 2016, this article takes a look at some link building ideas for 2017. Having the right strategy is one of the key elements to gaining high quality links. With that said, let’s begin the article.

Blogger Outreach

One of the cleanest ways to gain high quality links is to begin a blogger outreach campaign. This strategy is good for all types of sites, small to large. There are however, some tips you should follow. Firstly, you will want to identify niches similar to your own, then follow the timely process: contact, arrange, publish content, payment (if needed). It takes time and many opt to use a quality blogger outreach agency who are experts within the field. Select a high quality agency that is able to cater to your needs. Ensure your budget is large enough to cover a successful campaign. Finally, think long-term not short-term.

Web Directories

There are loads of web directories, and many are poor quality. Thus, you need to target those what tick the box of premium and are Google friendly. Those full of spam and junk should be avoided. What makes a directory good? An example of a top quality directory would be Dmoz. Why? Because it is aged, is well moderated, and doesn’t entertain the inclusion of poor quality sites. Other popular web directories include – Joe Ant, Moo Directory and Alive Directory. You will come across agencies that promise to place your link within 1000s of directories – avoid this type of service. If your site is small and focused on a local community, then it is advised to find out if there are any directories within this specific area, if so, this would be an ideal place for you to be featured.

Press Releases

This is a good option for specific sites. Do you offer products? If so, this could be an ideal option. If you create your own service or product, then a press release is highly advised. For example, a software maker could explain what it is about, such as pricing and features, and then the press release would be sent out allowing others to include the news. This can be a great way to market a new product or service, so be sure to consider this option – don’t forget to put your website link within the press release too.


Information is great, but some people just hate reading. Some people prefer to visually engage with information and find it easy to engage with. Therefore, having an infographic can be a great way to find that type of audience. They will see a colour graphic that provides snippets of useful and easy-to-digest information. Of course, the info-graphic should be designed around a topic highly connected to your niche. Then, you’ll want to send it out to websites and directories that will publish it. Be sure to ask for a link back to your site. This is a great way to get free or cheap backlinks to your site.

There are many other ways to increase the exposure to your website, but these are some of the better methods. Which will you use? Be sure to let us know. I hope these tips will help you to find more success in 2017. Good luck, and thanks for reading.