Digital marketing includes all the marketing efforts that are implemented on the internet. Businesses make use of the digital channels such as social media, search engines, email, and other websites to attract more potential customers. The most common examples of digital marketing include Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Pay Per Click (PPC), Email Marketing, Native Advertising, Affiliate Marketing, and Marketing Automation. Let’s have a look at them in detail below:
Search Engine Optimization (SEO)
Search engine optimization involves optimizing your website to rank higher in the search engine results pages (SERPs). The channels that mainly benefit from SEO include blogs, websites and infographics. There’re many ways to approach SEO to drive more traffic to your website: on page SEO, off page SEO, and technical SEO.
Content Marketing
Contact market includes the promotion and creation of content assets for the aim of producing brand awareness, lead generation, traffic growth, and customers. The channels that go a long way toward successfully implementing content marketing strategy include; blog posts, infographics, ebooks and whitepapers.
Social Media Marketing
In this technology world, nearly everyone is present on social media platforms such as Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, and Snapchat. Devising marketing strategies around these platforms can really help you attract more visitors to your website. Getting started with social media marketing is easy. However, you can also hire a professional service provider to run your social media marketing campaigns. Businesses with effective social media marketing strategies are more likely to attract more customers. There’re also many tools available out there, which allow you to manage all your social media accounts at one place.
How you look at this? Have something relevant to say about digital marketing? Please feel free to share your valuable feedback in the comments below.
Ryan Myers is a business blog author and writer. He graduated from the University of California, Berkeley in 2009 with a degree in Political Science. His favorite topics to write about are blogging for small businesses and becoming an entrepreneur.
