- Explain your Idea and Benefits
Focus on the readers as the priority on the quality of your work. Not all pitches get responses, so you need to make it count. Bring a new perspective amidst the congested rivalry and online battles for survival. The most impressive bloggers do not focus on their business venture or how exposure will help them. Instead, their ideals are based on the value they can bring to our audience. Include this at the beginning of your pitch to prove that you can help impress the audience with new material. This is what the managers are looking for; and the easiest way to impress them enough to want to help you.
Proving your value to the editing managers will allow you to stand out of the crowd. Many people are seeking these chances and the more the need to prove yourself unique and special. Emerge as one who is interested in their affairs and not just your own. This will keep you on track to getting their attention faster.
Explaining your idea is crucial not only or pitching but your overall business venture campaigns. The subject line defines a successful pitch. Persuading an editor to open your email is the beginning of impressing them enough to want to review your post. Not all editors will open every pitch they receive especially in huge media outlets. In fact, according to research 85% of editors open those with impressive subject lines. This means your first impression should prove you have something personal, valuable, or compelling.
- Research
Conducting extensive research is not as easy as it sounds. It is easier said than done for most people. It is easy to find guest posting sites but you will not find a post guideline directly in many established websites. It is intentional to avoid too many pitches. This is reserved for those who are ready to work a little harder than this. Those who go an extra mile will improve their chances of getting to know the necessary requirements. For example, looking out for the published articles gives you an idea of what they require from an article. Check out the frequent published articles to learn even without specific guidelines. This works for many blogs to help newbies avoid blind pitches. Remember to reference the material on the blog, share admiration for an idea recently published, and play off a common topic. You may also write a follow-up post to a specific article to show that you are loyal reader who understands the issues at stake. It proves your interest and enthusiasm to participate in such topics and view in the online society.
Research should be a habit for you in many other areas of online marketing. Get extensive knowledge about something before venturing into it. This will help you reap maximum benefits from the new interests.
Ryan Myers is a business blog author and writer. He graduated from the University of California, Berkeley in 2009 with a degree in Political Science. His favorite topics to write about are blogging for small businesses and becoming an entrepreneur.
