Buy Backlinks Cheap? Best Link Buyers Guide

Buying backlinks going into the year 2023 is covered in detail here. If you want to go ahead and buy backlinks cheap we highly recommend the Rankers Paradise website.

If you buy backlinks or are considering doing so, you should finish this article.

I’m going to lift the veil on purchased backlinks and teach you all you need to know, from whether or not they’re safe to when and how to go about purchasing SEO backlinks.

Where to buy backlinks cheap

Here’s what I’m writing about:

  1. How does one go about purchasing backlinks?
  2. The Google position on paid link building
  3. Variables characterizing the links (and which is Google safe)
  4. Purchasing inbound links: a simple overview
  5. There are a number of reasons why individuals choose to purchase backlinks.
  6. Is there a price tag attached to backlinks?
  7. There are four methods that may be used to fund connections.
  8. The Proper Way to Invest in Backlinks
  9. Plus plenty more!

All right, let’s get started.

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Buy backlinks cheap: what exactly is that?

To “buy backlinks” is to pay another website to include a link back to your own.

When someone purchases backlinks, they do it with the intention of improving their website’s position in search engine results.

Although less typical, other goals “may” include things like boosting referral traffic or boosting conversion rates.

Is it common practice to purchase backlinks? Absolutely!

Since the number and quality of inbound links to a website is a major ranking criteria for search engines like Google, gaining quality backlinks is a significant asset.

Search engine rankings improve when there is an abundance of links to a website that are both relevant and high-quality.

The PageRank algorithm relies on the following tenets from Google:

To Define PageRank

To increase sales and earnings, higher search engine ranks are essential.

This is why it is so important for businesses, in particular, to build their backlink profiles.

There are a few different ways to purchase links:

  • Compensation for guest blogging
  • Promoted link placements for a price
  • Secure Blog Communities (PBNs)
  • Advertisements in a directory for a fee
  • Expertise in Disseminating Press Releases

Paid links are those that cost money to get.

Google, however, labels as a “paid link” any transaction in which one party transfers value to another in return for another party’s agreement to place a link to their website.

Why Google Disapproves of Link Purchases

The general consensus among SEO experts is that Google frowns against a person having to buy backlinks cheap.

That’s not the case!

Google says purchased links are an accepted component of the online economy.

Google’s Position on Advertised Links

To Google, it’s all about passing PageRank, thus purchasing links is strictly forbidden.

Buying or selling links with the purpose of increasing their value in search engine rankings.

Google refers to this as a “Link Scheme” when it sees anything like this:

Link Schemes in Google

Numerous kinds of links are frowned upon by Google’s Webmaster Guidelines.

To name the most important:

Overuse of linking has occurred. I’ll link to you if you link to me, etc.

Massive campaigns of guest blogging or article marketing using anchor text filled with relevant keywords.

Construction of inbound links to your website generated mechanically.

needing to include a link as part of a set of guidelines or a legal agreement.

Paying, giving, or receiving anything in exchange for a link that passes PageRank.

Contrarily, Google has no problem with people using paid links in their advertisements.

Assuming, of course, that they have the “rel=nofollow” or “rel=sponsored” tags attached to them.

How Do I Use the Nofollow and Sponsored Link Attributes?

Search engines may learn about context via the “rel=” attributes nofollow and sponsored.

By using the rel=”nofollow” attribute, you may let search engines know that the link was generated for informational purposes only and that its creator does not recommend or promote the linked-to website.

The rel=”sponsored” attribute notifies search engines that the link was produced as part of a paid advertisement or sponsorship program, but that no recommendation is to be inferred from this fact.

The source code for each of these link varieties is as follows:

Nofollow and Sponsored Links are denoted by the rel and ahrefs attributes, respectively.

A “rel=nofollow” or “rel=sponsored” link does not contribute to the credibility of the linked site.

That is to say:

Links purchased with these characteristics are completely compliant with Google’s Webmaster policies.

However, rel=nofollow and rel=sponsored links often do not contribute much to SEO.

It being said, does that render these connections useless? Absolutely not.

Starting in 2019, Google will take nofollow links more as suggestions than commands. A nofollow link may or may not “count” for Google search results.

Important websites like Entrepreneur and Forbes are notorious for disabling “follow” on all external connections.

All the external links I included in this piece I published for are now no-followed.

You can be sure that Google is giving the sites I linked to some ranking credit due to the credibility of Entrepreneur as a website and its stringent editing criteria.

On the other hand, the ranking value (e.g. PageRank) of a followed link is always transferred to the destination website.

What Are the Links That You Can Follow?

All inbound links that lack the “rel=” tag are considered “follow” links.

That is, an h-ref link without any special markings, such as sponsored, no-follow, or user-generated.

Here is an example of the HTML for a “follow” link:

Here’s a Backlink, Check it Out

Links without the “rel=” tag are seen by Google as an endorsement and the linked page is given a boost in PageRank.

In other words, links with the “follow” attribute are beneficial to SEO since they convey link juice (ranking credit).

However, a word of caution:

The Google Webmaster Guidelines specifically forbid the purchase of “follow” links.

And according to Google, websites who purchase links to artificially boost their PageRank will see a drop in their search engine rankings:

Webmaster Guidelines Breaches Related to Paid Links on Google

Because of the potential for detrimental effects on search engine rankings, how could any ethical SEO ever consider purchasing backlinks?

Remember that

An Overview of Paid Links

Shortly after developing the PageRank algorithm, Google completely eclipsed its rivals.


Google had a MASSIVE leg up on the competition because to the importance they placed on backlinks in their ranking system.

When it comes to gauging a website’s popularity, Google is unrivaled.

Users gravitated to Google because it provided the highest quality search results in the most logical order.

Revenue Distribution Among Search Engines

SEO experts, seeing the massive amounts of traffic Google was generating, set out to figure out how the algorithm worked.

As soon as people in the SEO sector realized that search engines used backlinks, a huge market for buying and selling links sprung up.

The Beginning of Paid Backlinks, Late 1990s to Early 2000s

You may remember Yahoo’s directory if you’ve been doing SEO for as long as I have.

In the early to mid-2000s, the Yahoo Directory, along with DMOZ, was the gold standard of directory websites.

The price to be listed in the defunct Yahoo Directory was $299 at the time.

While some sites were unjustly denied, legitimate businesses could be certain that they will be included.

Let’s be clear, though: SEOs weren’t paying for a spot on these sites so they could increase their visibility or the number of visitors to their sites.

Because they wanted to increase their page rank, of course.

Some of the first instances of purchasing backlinks for search engine optimization may be found in paid directories like Yahoo’s.

Booming Demand for Links (the Mid-2000s Onwards)

By the middle of the millennium, the paid-link market was thriving.

As the need for bought links skyrocketed, a plethora of link-building firms sprung out to meet it.

Text Link Ads and similar link-selling firms “rented” out individual links for a fee.

Most of them were site-wide resources, such as those found in the sidebar or footer. The lowest monthly fee was $30.

Other offerings included article spinning and link building using programs like SENuke and SEOLinkVine.

Vine SEO’s for Building Backlinks

For as little as ninety-seven dollars a month, customers of these link-building programs may create “unique” editorial links in bulk.

Despite the generally poor quality of the available websites, tools like this were really useful back then.

Because of this market, Google decided to implement stricter policies on the purchase of links.

PBNs’ Soaring and Falling Fortunes (the Late 2000s to 2012)

By the decade’s end, there were many PBNs (private blog networks). You can buy backlinks cheap on PBN sites.

The only purpose of these interconnected blog networks is to increase their PageRank rankings via artificial means.

Raise My Standing

Excuse me, but could you explain to me what precisely it is that a private blog network is?

Exclusive Blog Community

To boost the search engine rankings of one or more domains, you may utilize what is known as a “private blog network.”

Most of the time, these sites have useless information on them and seldom any visitors.

That is to say, they are fake sites.

This “high-PR, low-quality” PBN linkages worked like crazy, leading to the PBN boom of the late 2000s.

In those days, all it took was a few of dozen private blog network (PBN) backlinks linking to an older site for its search engine ranks to explode.

Furthermore, it seemed irrelevant whether or not the PBN connections were useful or whether or not the quality of the material was high. With enough high-quality, paid backlinks pointing to your target site, you might theoretically dominate search engine results pages (SERPs).

Here comes Google Penguin.

The Penguin change to Google’s search algorithm was introduced in early 2012.

Panda and Penguin were released by Google to combat link schemes and other deceptive forms of link development.

Sites exploiting PBN connections, like the once-popular BuildMyRank, saw a precipitous decline in search engine rankings after receiving penalties from Google.

Revised Penguin Algorithm

Private blog networks were among the most hit by Google Penguin, despite the fact that the algorithm change wasn’t designed to penalize them in particular.

Google’s New Anti-Link Scheme Policy (2012 to 2016)

Expanding on 2012’s original Penguin release;

Four years later, Google continued to roll out improvements designed to crack down on link spam.

Google’s ongoing crackdown on purchased links, starting with Penguin 1.1 in May 2012 and concluding in Penguin 4.0 in September 2016, has driven link merchants underground.

In addition to algorithmic punishments, Google has been investing heavily in its human review staff.

The punishment for illegal link sellers has increased:

Negative Consequences of Unnatural Link

Featured Image Courtesy of John Bolyard

Equally to the people they ultimately sold to who purchased from them.

There were instances when penalties meant a drop in PageRank, and other times when they meant being completely removed from search results.

Bailouts in the Google Algorithm

Did the severe punishments put an end to the link purchasing industry?

Not even slightly, however it did cause a course correction.

Trading and Buying Links Today (and Beyond)

A lot of the sponsored link-building strategies that used to be effective now are obsolete.

Automated article marketing, private blog networks, and site-wide text links have all seen better days as link-building tactics.

Today’s link-building industry is significantly more complicated and opaque than it was even a decade ago.

The open sale of links still occurs, unfortunately, on marketplaces like

Offers of Backlinks

However, in modern times, Google is far less likely to notice connections that are purchased and sold.

Currently, link insertions (also known as “niche edits”) and paid guest posts (“sponsored articles”) are the most popular forms of paid links.

Let’s dissect each part:

Paid Promotional Content

Sponsored posts are essentially paid guest posts on other websites.

You, the site owner, may write the pieces, or a third-party vendor might.

There is usually no indication that an article is sponsored, no “rel=sponsored” link characteristics, and no other clues that it is a paid guest post inside a sponsored post.

That’s why it’s so uncommon for Google to pick them up.

Insertions of Links

Sub-editing is the term used to describe the practice of adding links to specific content.

Paying a website owner to include a link to your site into pre-existing material is a common link development strategy.

The popularity of niche-specific changes may be attributed to the fact that link purchasers can easily obtain links on pre-existing web sites without having to provide their own content.

Some may wonder why people spend money on acquiring such things as backlinks.

Marketers that work with search engines often purchase backlinks for one of three reasons:

Save time, money, or maximize efficiency.


There is really no way to avoid it. Instead of putting in the time and effort required to produce content that organically attracts backlinks, it’s far more efficient and time-efficient to just pay for those connections.

If you’ve ever tried to do organic outreach, you know how much time it may take up.

To begin, you must develop outstanding content assets that others will want to share. The second step is to find sites to pitch, the third is to craft personalized outreach emails (if you want a response), and the fourth is to handle the responses and any follow-ups.

The entire thing may take many weeks.

However, purchasing backlinks may be done quickly and easily.

Identify a website that is willing to sell you a link, negotiate a fee with them, and get your link added.


Paid links, ironically, might be less expensive than “free” backlinks.

First, let me explain:

Building links without paying for them requires a significant time commitment and access to several tools.

Consider the case of guest posting for link building purposes. You’ll need talented content creators, graphic designers, and subject matter experts to pull off this plan successfully.

If you want to buy backlinks cheap at scale, you’ll need a crew to carry out outreach in addition to subscriptions to link-building tools.

In certain cases, the time and effort put into creating links yourself for free might be more expensive than hiring a professional.


Come on, people, stop pretending. The information provided by Google is incorrect.

Investing in incoming connections has positive results.

On top of that:

Because it’s hard for Google to tell the difference between a natural placement and a sponsored one, there’s almost no chance of a penalty if you do it right.

You should only purchase links from highly reputable bloggers and website owners like:

They don’t publicize the fact that they sell links anywhere. As a result, it’s quite unlikely that Google will ever realize your link has been bought.

So that their outbound link profile seems organic, they only sell connections to related sites in the same category.

Paid links are less noticeable since they are interspersed with editorial links and placed at irregular intervals.

The quality of their material is always at its peak, and they typically write it themselves to guarantee a constant voice.

That is to say, they act in the same way as a high-quality domain that relies only on natural connections.

Also, keep the link-selling operation under wraps.

Backlinks for Sale? To what extent do backlinks cost?

Paid backlinks may range widely in raw cost.

Considerations include the link’s kind, the site’s industry, and the site’s Domain Rating or Domain Authority.

Ahrefs surveyed 450 websites and discovered that the price of link placements varied widely, from as low as $50 to as much as $2,500 (no joke) among those who charge for backlinks.

A Breakdown of Link Prices by Daily Uniques

Price points for guest articles ranged from $15 to $300.

When compared to the rates paid by a typical link provider, the costs shown in that Ahrefs analysis are rather low.

Truthful References

Reference Image: No-B.S. Links

You will incur more “costs” than just the “cost” of the connection itself.

Common Four “Buy” Link Methods (And Which Is Right For You)

Do not fall into the common misconception that “buying links” means making a financial transaction with a website owner.

You have to put in either time or money to establish links, if you want to see results.

In light of this, let’s examine the four most common approaches to backlink financing so you can choose the one that works best for you (if any).

Purchase of Internal Links

Not the best place to get started unless you are a seasoned practitioner with a strong commitment to link building.

The time, effort, money, and education needed to do link building in-house is enormous.

Getting the proper individuals on board is step one. Having even a modest remote team (I would recommend an outreach manager and a content writer as a starting point) will cost you at least $60,000 per year in personnel costs/

Tools are the second item on the agenda. Mailshake and the free Ahrefs Lite plan would be sufficient at the low end of the pricing spectrum. These two items combined would cost $807 per year.

It was discovered by Ahrefs and Mailshake.

Third, provide your employees with up-to-date link-building education. I can recommend this course by Brian Dean without hesitation.

You might easily spend an extra $5,000 a year on employment expenditures when you include in things like benefits and insurance premiums.

Then, to sum up….

The Expense of Making Links Internally

If you chose to handle link development in-house without outsourcing, you will incur an annual loss of $70,000 even if you never “pay” for a backlink.

You can’t buy lunch with that!

The Practice of Purchasing Agency Links

You are essentially paying for backlinks if you hire a company to handle your link building.

But how much you wind up paying depends on the SEO firm you use and the amount and quality of connections they create for you.

Costs for reputable link building services range anywhere from $2,000 per month to $10,000 per month, with business solutions costing upwards of $20,000 per month.

Cost of Link-Building Services

When dealing with smaller connection volumes, the average cost of using an outside agency to construct links will be cheaper than doing it in-house.

(Annualized beginning salaries of $24,000 against in-house salaries of $70,000)

Also, it offers four significant benefits over creating links in-house:

This is because you have access to preexisting systems from day one, allowing you to build connections more quickly.

When you hire a company to do the recruiting, training, and management for you, you get to relax. Use Rankers Paradise to buy backlinks cheap and you will be happy with the results.

Having a set monthly retainer is more convenient for budgeting and guarantees a definite result (e.g., “for $5,000 per month I’m confident of 10 great backlinks”).

You have the freedom to begin and stop at any time (typically with 30-90 days in writing)

Most companies would benefit greatly from having an outside SEO firm handle their link development for them.

Buying Direct Links

If you’ve ever reached out and received this kind of feedback……

Expense-Related Reply to Outreach Inquiry

Then you may easily contact a link vendor who operates behind closed doors.

When selling backlinks, most bloggers and website owners won’t brazenly publicize the fact.

(The most of the “selling” is done behind closed doors, through email.)


As the term “backlink seller” implies, they are considered to be one if they sell links to other websites.

When it comes to link building, SEO Sherpa does a lot of outreach for customers and for itself. As a result, we often get requested to pay for links.

Prices sought for by private link dealers might vary widely, in our experience.

The highest we were ever offered for a link was $8,000 from a vacation website, and that was almost a year ago.

One general interest website offered us a link for $15, the lowest amount we were offered.

In line with the findings of the Ahrefs investigation, the average asking price for a private connection was between $100 and $200.

But keep in mind that the price of the connection is merely the beginning of your financial commitment.

The outreach itself is expensive, for starters. It is reasonable to expect that after two hours of effort, a competent outreach expert will have located, negotiated, and secured the placement of one live connection.

Assuming a typical fee of $134.14 per hour for an SEO expert, this equates to an extra cost of $268 per link.

Average Fees for an SEO Expert

Moreover, the price will increase if you need to invest time and effort into content creation.

It will cost you $150 to link.

Spending on promotion: $134

Budget for content: $100

TOTAL = $384

Purchasing a private connection is expensive as this example shows.

Private link purchase has several benefits, including the ability to get links live fast and the elimination of the need to commit to a long-term agency retainer or in-house team.

Time and money are needed to get started, and there is always the chance of failure.

Besides, you may be caught in the act!

Retail Intermediary Purchasing

You may save yourself time and worry by purchasing backlinks from a marketplace.

There is a middleman, the link building marketplace, between the website selling the backlinks and the end user (you).

Service providers that sell inbound links

When compared to direct contact to bloggers, the time required to use a middleman marketplace is negligible.

It’s far more efficient to use a tool like this to uncover niche-relevant websites, sort and filter prospects based on SEO value, locate email addresses, customize and send hundreds of unique pitches, and produce content, as opposed to doing all of that by hand.

A single email to your account manager might have them finding and placing the link for you.

The mechanics of it are as follows:

Many vendors that provide links as a service to publications put in the time and effort to build such connections.

Websites that Sell Links

This is achieved by providing free or paid material to bloggers and website owners in exchange for external links to a small set of client websites.

This is done on a large scale and in many different industries.

Then, assemble those websites into curated lists from which you, the link buyer, may choose.

Basically, these platforms connect bloggers with one another, functioning much like a massive Rolodex.

The benefit resides therein:

You may avoid the hassle of manually identifying relevant websites in your field and determining their domain authority by hiring a link vendor that provides access to a portfolio of such sites on demand.

And how much does it all cost to buy backlinks at a low price?

Integrate Costs from Multiple Suppliers

An one high-quality link with a respectable Domain Authority might cost anywhere from $100 to $250.

Which, when all factors are taken into account, is (probably) cheaper than if you did it yourself.

A Guide to Legitimately Buy Backlinks Cheap

Right now, I’m going to walk you through the process to buy backlinks cheap in a way that’s secure, efficient, and scalable.

Before it, though:

Let’s be clear about what you should not do if purchasing backlinks has ever crossed your mind:

(1). Avoid purchasing backlinks from sites like,, freelancing platforms, and others of a similar price. There must be a catch to the low price. In virtually all cases, links traded on such marketplaces are harmful link spam.

(2). Don’t purchase backlinks from any publically selling links websites or private blog networks (PBNs). When Google finds sponsored links, they crack down severely.

(3). Those that contact you through LinkedIn or Gmail offering a list of “authority blogs” to which you may purchase backlinks should be avoided. Even if they have a Harry Potter resemblance, no.

Shop Selling Potter-Related Links

It’s not worth the trouble to deal with these link-building gurus, since the downsides outweigh the upsides.

So now that we have that out of the way, let’s talk about the proper approach to buy backlinks cheap:

The 100% Guaranteed Method for Purchasing Safe Backlinks

There is always danger when purchasing links (to alter PageRank).


By being cautious and thorough, you may reduce the likelihood of disastrous outcomes.

And what exactly is there about a sponsored connection that guarantees its safety?

More generally, any backlink that “appears” natural to human readers and search engine spiders.

To rephrase:

It’s not part of a vendor network or PBN and appears on a legitimate website or blog.

Everywhere Google may look, they wouldn’t discover any indication that the site sells links.

Search engines like Google and Bing recognize the website’s worth. A quality website should be visible for hundreds of keywords and get over a thousand unique visitors per month.

The linked-to page and website should be appropriate for the destination URL.

Location wise, the location has to be in a safe and respectable part of town. In other words, it shouldn’t include any connections to or from sites that promote illegal activities, and it shouldn’t be centered upon selling or promoting anything illegal.

It’s important that the website include useful information, rather than fluff written only with search engine optimization in mind.

Finding and negotiating positions yourself is (in my view) worth the additional work if you are going to spend time and money buying backlinks.

If you take the initiative to find your own opportunities, you can rest assured that the links you buy will be on authoritative sites that will increase not only your link equity but also your site’s traffic and brand recognition.

In addition, you’ll find a wealth of unrealized link potential that intermediary link vendors (and your rivals) have overlooked.

With that out of the way, here is a breakdown of the steps involved:

The First Approach: Discovering Potential Advertising Hosts and Making Contact

Finding websites that are open to advertising is the first step in purchasing clean backlinks.

Sites like this are very simple to sell since they generate revenue via advertising.

With the use of many complex search operators, you may locate sites that will accept adverts.

A handful that really work well are as follows:

Put in “advertise on our site” + keyword

The phrase “advertise on this site” followed by a keyword

Keyword + “advertise”

The expression “partnership possibilities” followed by a keyword

Target business-related phrases, such as your specialization, to use as your keyword modifier.

Marketing Specialization for Search Engine Operators

That, or the place you’re from:

Geography-Related Search Engine and Commercial Promoter

To generate a larger pool of prospects, it is recommended to use a wide variety of search operators and keyword combinations.

Then, get rid of any sites that don’t meet these standards:

Time for your sales presentation.

The trick is to make it clear that you want a sponsored article rather than, say, an ad in a newsletter or a banner ad.

Your proposal may go something like this:

Present your wares to potential patrons

For sites that have never sold links before, like the ones you’re going after, it’s important to specify the following.

Sponsored, advertorial, and similar labels should not be included in the content.

Instead of “rel=sponsored” or “nofollow,” you should follow the article’s lins.

Advertisers’ Reactions to Your Pitch

If the target can’t accept those two conditions, go on to another.

Alliances amongst bloggers as a second strategy

This alternative strategy is quite efficient.


Simply putting a link into their material for a few hundred dollars is a lot of money for a blogger.

Most people’s hands will be snatched off if you offer them that sort of money for two minutes’ labor since they don’t get paid to write.

If you want to discover specific blogs to contact, consider using the following search operators:

The combination of “blogs” with a certain keyword

Bloggers + Search Term

Blog + Search Term

“updates” + subject

URL scheme: inurl:blog+keyword

Blog Title + Keyword

You may also look for lists of the “Best Blogs”:

Top 10 blog sites

By alone, this strategy will unearth many openings in the vast majority of specializations.

After narrowing down the list and locating the blogger’s contact information, you may send your pitch.

This strategy involves looking for a relevant connection in already text.

The vast majority of blogs won’t allow guest posts (the notable ones at least).

Plus, updating previously published material is in your best interest:

You won’t need to spend money on content creation.

Links may be placed on established authority sites.

Advertisement for Bloggers

That’s the (relatively) safest way to go about purchasing backlinks. Do not forget that you can go ahead and buy backlinks cheap at the Rankers Paradise website, the links get great ranking results really quickly.